At Amazon, I led the GTM team for Amazon Pay when it was still a startup. We growth-hacked our way to $1B with the right combination of changes to product, pricing, marketing, sales segmentation, and channel strategy. Whether it’s a start-up or new area in big tech, I can help define and execute a GTM plan that works.

Twice I inherited B2B SaaS sales teams that, after a deep dive, were never going to hit targets, despite CRM projections. I’ve built a solid approach to accurately valuing as-is pipeline and refactoring sales resources, strategy and optics to maximize short and long term profit.

At Microsoft, our homegrown DTC tools were limiting our growth. I led the migration and replatforming to Adobe which gave us the agility, quality, and efficiency to grow 40% Y/Y. Regardless of your from-to, I can build a replatforming strategy and execution plan, and/or take the lead as an embedded project leader to get it done.

At Google Store, our online funnel needed work, from site visits to conversion rate to attach to return rate. By understanding and fixing the root causes we grew the business 100% Y/Y. I can create a funnel audit, identify optimizations, and/or lead execution as an embedded cross-functional lead.

As demand gen leader for Microsoft Store, I inherited a $100M+ global ad budget. Quick wins resulted in $20MM+ of savings. I then led 30%+ Y/Y profitable sales growth over the next 4 years with LTV modeling, incrementality test and new optimization strategies. Before that, as performance media agency co-founder, I led demand gen strategy and execution across travel, financial services, health, retail and B2B verticals.

At Google Store, our DTC strategy was undifferentiated. As the new DTC leader, I led a cross-team effort to define our DTC value prop, and execute on that. We grew 40% Y/Y without cannibalizing other channels. I can work as a cross-functional leader across channels and teams to create and execute a winning DTC strategy.