A former team member came to me for advice last week. He's a sales leader @ big tech, and the highest performer in his org. He’s staring down an impossible sales target. We all have, or will, at some point.

If you need yet another reason AI agents will be so powerful: we’ll soon be urging them to take our most private information..

It happened to me today. I found myself pleading with Copilot: “Take my information. Remember it. Use it.”

Once upon a time, Rad Power Bikes was Seattle’s darling—leading innovations in the affordable fat-tire ebike category. Founded in 2007, the company launched its first fat-tire models in 2015. By 2021, it had become a resounding DTC success. Now it’s mired in layoffs and has its third CEO in three years.

Many leaders at Amazon got a Jeffb “?” email at one time or another.

I did. It was my first week. 

Almost peed myself.

Yeah, should be winning, but it’s not.

It's definitely whining.

But as a consumer, I seem to always end up feeling like DTC brands are "using AI on me" vs using AI to help me.

Why is this?